Chinatown Dining Week Feature: King Noodle House Pho Hoang

Over the next two weeks, we’ll be featuring each of the 10 businesses who are participating in Chinatown Dining Week, running January 14-24, 2021. All businesses are offering special takeaway deals during this period for $10 and/or $18. Check out all of the menus here.

Next to be profiled: we sat down with Linda Hoang, the daughter of the owners of King Noodle House Pho Hoang, 10613 97 Street.

What’s the origin of the restaurant?

This is a family run restaurant, originating with our family in Vietnam. “King Noodle House” was added in the name for an easier Canadian takeaway. Plus Dad / Owner ‘Moustache Man’ likes to think of himself as a King, and also that our pho is the “King” of all phos (lol).

How long has the restaurant been open?

It’s been open for 22 years.

What is the style of cuisine served at the restaurant?

We specialize in Vietnamese noodle soup (pho) but offer some vermicelli dishes as well. But the speciality is our pho. With pho, it’s all about the broth, and our broth recipe stands out from most pho broths you’ll try.

What makes your restaurant special?

King Noodle House is one of the oldest running Vietnamese restaurants in Edmonton! We are known for serving the best pho in town (and beyond—we have people who say they need to stop for our pho when they come in from out of town, and people who tell us pho they’ve tried in Vietnam doesn’t compare to ours!). We are so grateful for our customers and this recognition, and are proud of the pho we serve. Our pho broth recipe has been passed down 3 generations. Customers also like to be served by the “Moustache Man” (his grumpiness is charming for most).

Why do you think people should dine in Chinatown?

Chinatown is a great hub for delicious and affordable food. There are a lot of great restaurants where you can experience authentic, quality Southeast Asian cuisine. A majority of the restaurants in the neighbourhood are family owned and operated, which is always worth supporting. It’s so close to downtown and yet often can be overlooked by Edmontonians thinking of where or what they should eat. It’s truly a gem for local shops and tasty cuisine.

What have you changed about your business as a result of the COVID-19 pandemic?

Previously we had been cash only but with the pandemic, as we started to promote more take-out services, we also added an email and text order and online e-transfer payment option to try and accommodate more customers. We also changed out our front door entryway to feature a take-out/pick-up entry window. As with other restaurants following government restrictions, our dine-in capacity (when dine in was reopened) had also been lowered and we removed utensils and sauces from the table so there would be less touch points for customers. We also started doing temperature checks at the front door before allowing anyone in, and installing hand sanitizer by the door as well.

How has your business been impacted by the COVID-19 pandemic?

2020 has been the most challenging year in our 22+ year history. We had already seen business on the decline in Chinatown over the last few years but have been hardest hit since the pandemic. Pho is best enjoyed hot and freshly made from our kitchen to the table in seconds, so the dine-in experience is so vital. We appreciate everyone who continues to support us with take-out orders but it is hard to operate a restaurant on take-out only (especially if we’re not built for take-out only). Seeing far less foot traffic in the area combined with safety concerns of eating out, and our own internal challenges of being able to efficiently shift our operations online has been difficult. We thank everyone for continuing to support us during this time.

King Noodle House Pho Hoang will be offering the following $18 special during Chinatown Dining Week:

Special: choose from Combo A or B
Combo A – Large Bowl of Pho (your choice) + Spring Rolls / Grilled Pork Balls Combo Platter
Combo B – Large Bowl of Pho (your choice) + Vietnamese Iced Coffee and Spring Rolls 

Check out other special menus, here.

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